Long Live Kids (LLK) is a one-of-a-kind initiative delivered by Concerned Children’s Advertisers that brings together industry, issue experts and government to provide children with tools for healthy eating, active living and improved media literacy.
The LLK message is delivered through two powerful vehicles: a series of child-directed public service announcements (PSAs) and an education program delivered to educators, parents and community leaders across Canada. The PSA component of LLK consists of awareness building television commercials for children that connect the important balance between healthy eating and physical activity. The classroom, home and community learning portion extends the PSAs with a curriculum that supports parents, schools and communities with knowledge and tools to help children eat smart, move more and be media wise.
[February 4, 2010] Today, Concerned Children’s Advertisers unveiled a new media literacy campaign designed to encourage kids to think critically about the messages they receive from all media and make informed, healthy choices. Featuring a PSA (English and French) and a new online education component, the campaign will run throughout the year across the country.