About Long Live Kids
Long Live Kids (LLK) is an initiative led by Concerned Children's Advertisers, a non-profit organization dedicated to producing public education messages and complimentaryeducation materials on issues of challenge in children's lives. LLK encourages Canadian
children and their families to eat smart, move more and be media wise by encouraging:
- Healthier eating
- Increased physical activity; and
- Improved media literacy.
Each phase of the LLK message is delivered through two powerful vehicles:
- 1. A series of child-directed public service messages; and
- An education program delivered to educators, parents and community leaders acrossCanada.
LLK is a one-of-a-kind, Canadian collaboration that brings together industry, issue expertsand government to provide Canadian children and their families with the tools to live healthy, active lives.